Much discussion in the last couple of years has been had on Scholarly Communications. Open access. Peer Review. Social Networking. A recent aricle in The Scientist Volume 21 | Issue 10 | Page 38, The Future of Public Engagement by By Matthew C. Nisbet & Dietram A. Scheufele, now suggest yet another perspective: the public consumption of scientific literature. When you communicate your research in a scholarly journal, do you write to a few colleagues in your field? What if you needed to write to a more diverse audience? Nisbet and Scheufele suggest that facts do not always “speak for themselves”. This article has some interesting propositions. Check it out!