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Geographic Information

Making Maps with the ESRI GIS and Data Packages

Why might you want a map? Why might you want a targeted data set that describes some facet of the United States population or business community? Many disciplines benefit from knowing how relevant markets, service populations or consituencies are distributed across a geographic area. A few reasons might be to start a new business, or launch a targeted marketing effort. Other reasons might include public health or political campaigns, planning for education, social services other public policy goal.

Visualizing Data: GIS Systems & Libraries

Wondering which Philadelphia zip code has the lowest number of residents with smartphones? Or, what the personal savings rate is among households in Pennsylvania by census tract? Perhaps you’d like to know the penetration of farmers markets in urban areas in the northeast?

SimplyMap GIS Platform Trial for Claritas and Simmons Data

For one week only starting today the SimplyMap GIS platform that we always have carried will add trial access to two of its demographics data packages by special request.

Check out the oddly named but useful Claritas PRIZM lifestyle groupings and the incredibly granular Experian Simmons Local file from Neilsen.

Geographic Information Visualization - Simply Map 2

Trial extended through June 15th!

Hugely improved with intuitive “wizards” to guide queries, SimplyMap 2 makes business and demographic information accessible to non-experts through a mapping visualization interface.  Included in this trial is temporary access to the amazingly deep Simmons LOCAL and Claritas PRIZM (Nielson) data sets with consumer and opinion data points such as religious and political views that you cannot otherwise find in Census data.  This data is excellent for market research, justifying new product dev

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